Starting Search Marketing Works

Once you know which keywords you want to show up for, you will need to either do SEO on your own or outsource to a professional SEO company. Ensuring that your website is up to date and capable of converting those clients into customers at an acceptable rate is also crucial.
Once you start getting traffic to your website, you can monitor the conversion rate with tools like Google Analytics. Google Analytics is a tool that can break down data for you to see how your traffic performs. Performance can be based on conversion rates or other metrics, like average time on site or pages per visit.

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